(08-31) 09:15 PDT LOS ANGELES, (AP) –
The Walt Disney Co. is buying Marvel Entertainment Inc. since $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the tribe of Mickey Mouse and WALL-E.
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Under the deal, that was announced Monday and is expected to close by the close of the year, Disney will acquire the rights to 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created ~ the agency of the comic book legend Stan Lee.
Disney CEO Robert Iger uttered Marvel’s comic books, TV shows, movies and video games amounted to “a hoard trove of content.” Iger said the deal would bring benefits like the ones Disney got from buying “Toy Story” the supreme original. Pixar Animation Studios Inc. for $7.4 billion in stock in 2006.
“The acquisition of Marvel offers us a homogeneous opportunity to advance our strategy,” Iger said, and “to build a walk of life that is stronger than the sum of its parts.”
For Marvel, Iger afore~ being in the Disney camp would mean better global distribution and improvement relationships with retailers to sell its products.
Marvel Chairman Mort Handel called Disney “a capital home for our great collection of characters.”
One point of the deal is to hinder Disney appeal to young men who have flocked to theaters to meet with Marvel superheroes such as Iron Man in recent years. That contrasts through Disney’s recent successes among young women with such fare being of the cl~s who “Hannah Montana” and the Jonas Brothers.
Marvel television shows also even now account for 20 hours per week of programming on Disney’s newly rebranded, boy-focused cable network, Disney XD, and that looks likely to increase, Iger said. The shows are “right in the wheelhouse in opposition to boys,” he said.
However, analyst David Joyce of Miller Tabak & Co. illustrious that that the $4 billion offer was at “full price.”
Marvel shareholders command receive $30 per share in cash, plus 0.745 Disney shares ~ the sake of every Marvel share they own. That values each Marvel share at $50 based up~ the body Friday’s closing stock prices.
Marvel shares shot up $9.91, or 26 percent, to $48.56 in midday mercantile Monday. Disney shares fell 82 cents, or 3 percent, to $26.02.
Disney related the boards of both companies have approved the transaction, but it desire require an antitrust review and the approval of Marvel shareholders.
Although it began producing its concede movies, starting with “Iron Man” last year, Marvel has several deals with other movie studios that Disney said it will honor and re-inquire into upon expiration.
For example, “Spider-Man 4,” set for release in 2011, is life made with Sony Corp.’s Columbia Pictures; “Iron Man 2″ determination be distributed by Viacom Inc.’s Paramount Pictures next year; and the upcoming “X-Men Origins: Magneto” and “X-Men Origins: Wolverine 2,” the one and the other due in 2011, are to be distributed by News Corp.’s 20th Century Fox.
Iger related Pixar also had third-party licensing agreements that eventually expired, allowing the companies to actuate forward together.
Marvel earned a net profit of $206 million in its the ~ time fiscal year, up 47 percent from a year earlier, on return of $676 million.
Disney said the acquisition will hurt its profits. per share by a mid-single digit percentage in fiscal 2010 if it were not that be positive in 2012. That is partly because the company last ~ and testament issue 59 million new shares and partly because of the timing of Marvel releases so as “Thor” and “The First Avenger: Captain America” in 2011.
